“Digital Marketing”

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also
including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for
marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital
devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing,
influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media
marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are
becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that
provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension
to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing
methods mentioned above, which strictly occur online.

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